Presentamos nuestro proyecto de dirección de arte en branding para la startup colombiana IMSYS INTEGRATED MEASUREMENT SYSTEMS. Esta empresa ha desarrollado una solución de gestión de alta tecnología para contadores de energía, agua y gas, revolucionando el sector de servicios públicos a nivel global. Nuestra labor se centró en crear una identidad de marca versátil y moderna que, desde el concepto hasta la gráfica, reflejara las referencias simbólicas de la transferencia de información o data, creando un constante movimiento entre los elementos del sistema de diseño gráfico.
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We present our branding and art direction project for the Colombian startup IMSYS INTEGRATED MEASUREMENT SYSTEMS. This company has developed a high-tech management solution for energy, water, and gas meters, revolutionizing the public services sector globally. Our work focused on creating a versatile and modern brand identity that, from concept to graphics, reflected the symbolic references of information or data transfer, creating constant movement among the elements of the graphic design system.
We present our branding and art direction project for the Colombian startup IMSYS INTEGRATED MEASUREMENT SYSTEMS. This company has developed a high-tech management solution for energy, water, and gas meters, revolutionizing the public services sector globally. Our work focused on creating a versatile and modern brand identity that, from concept to graphics, reflected the symbolic references of information or data transfer, creating constant movement among the elements of the graphic design system.