The Case
MOIN Éclat is a conscious skincare brand that was looking for a branding and packaging identity with an international aesthetic, capable of communicating wellness, self-care, and beauty through sophisticated yet understated design, and resonating globally with elegance and a focus on radiant, healthy skin.
Our Solution
We developed a timeless visual identity based on minimalism and clean design, with a soft, neutral color palette and elegant typography that reflect the brand's commitment to conscious skincare. We combined nature and innovation under the message "Nourish, Protect, Repeat," achieving packaging that conveys luxury without losing simplicity, evoking serenity and confidence in the skin.