Atavío Artesano, a Colombian brand aiming to establish itself as the creators of wisdom through artisanal techniques. We draw inspiration from the tradition, color, and textures used by master artisans in different regions of the country. We explore and translate into graphics some of the textures employed by Colombian artisans, textures that pass down the values of unity and love, values they proudly carry in their authentic nature. This Art Direction in Branding project allowed us to create a visual identity rooted in the legacy of inspiration for all those who wish to discover what makes them unique. We unearthed the gems of our identity, exploring different compositions of the brand system. It works well in print and digital media, using graphics and collateral pieces to support effective communication.