With an imposing brand presence, we present this Art Direction and Branding project for Fan Funded®, a brand passionately striving to revolutionize the entertainment and sports gaming landscape. Guided by the slogan "Sweat The Game Not The Risk," we propose a visual identity that allows users to experience the thrill of the game while steering away from unnecessary risks. Fan Funded® bridges the best relationship between sports, technology, and growth opportunities, driven by the passion to reshape the sports entertainment and gaming industry. At Kiddo™ Studio, we achieved the goal of perfectly combining and elevating modernity, superior quality, and unwavering reliability through high graphic standards, ensuring a direct yet impactful commitment to the brand’s community. We began with a logo-centric brand, supported by striking visuals through textures, lighting effects, and various illustrative graphic elements tied to sports entertainment. Each visual detail aligns with the brand’s energetic and bold personality. Through collateral graphic design, we extended its look & feel into a powerful visual system that can be replicated easily, whether for brand experience elements, merchandising, souvenirs, or supporting the UI of the sports betting platform. This was done by combining techniques and resources such as 3D design, illustrations, and animation.